NASHVILLE, Tenn. (July 13, 2026) – In advance of its first match back following Major League Soccer’s FIFA World Cup schedule pause, Nashville Soccer Club is launching a new campaign titled "Thanks World, We'll Take It From Here" featuring midfielder Hany Mukhtar.
The campaign reflects Nashville SC’s commitment to growing the game of soccer in Music City by introducing more fans to the club and its matchday experience. As part of the largest coordinated marketing initiative in MLS history, the campaign aligns league-wide momentum with local club engagement.
Additionally, Nashville SC is inviting fans across Nashville and Middle Tennessee to experience the excitement of MLS through its “First Match on Us” program that offers new fans the opportunity to attend their first NSC match for free so they can enjoy the excitement of live soccer.
“Our fans have consistently packed GEODIS Park since we opened its doors in 2022, and we cannot wait to welcome both our long-standing supporters and new fans who have been following this year’s historic World Cup when our season resumes this month,” said Nashville SC Chief Business Officer Lindsey Paola. “Live soccer provides an experience unlike any other, and Nashville SC soccer at GEODIS Park is unmatched.”
The campaign extends beyond sport into music and culture through an Amazon Music Original cover of "Can I Kick It?" — created exclusively for MLS. Produced by legendary producer DJ Premier and featuring new vocals and lyrics from breakout artist Samara Cyn, the updated track delivers a modern, high-tempo sound that captures the energy of MLS today.
The national campaign, which includes NSC midfielder Patrick Yazbek, will debut during FOX's coverage of the FIFA World Cup semifinal and final matches with Nashville SC’s localized ad also airing during Major League Baseball’s All-Star game July 14 before expanding across Apple TV and other channels. The national media rollout will be supported by a comprehensive buy across linear, streaming, digital, social, and out-of-home platforms, as well as in-stadium signage.
NEXT HOME MATCH
