Fastest-Growing Sports Drink Expands on Larger Partnership with Major League Soccer
WHITESTONE, N.Y. / NASHVILLE (Jan. 15, 2020) – BODYARMOR Sports Drink today announced a multi-year partnership with Nashville Soccer Club, establishing the brand as the team’s “Official Sports Drink” starting this upcoming 2020 Major League Soccer season. BODYARMOR originally announced a partnership with Major League Soccer in September 2019 to become the league’s Official Sports Drink partner in the U.S. commencing in 2020.
“Given the exciting growth of Major League Soccer as a whole and seeing the impact that each local team has within their community, we couldn’t be more thrilled to partner with Nashville SC,” said Kobe Bryant, NBA legend and BODYARMOR investor. “As a go-to option for those in need of hydration, we’re excited for the opportunity to provide better-for-you options to the Nashville SC world-class athletes both on and off the pitch.”
As part of the agreement, BODYARMOR Sports Drink will hydrate Nashville SC on sidelines at matches and practices, in locker rooms and in training facilities. BODYARMOR’s logo and branding will be featured on coolers, cups, squirt bottles and towels on sidelines starting this upcoming season. BODYARMOR and Nashville SC will also join forces to host local community fan events, including game day Fan Fests, and support BODYARMOR’s youth initiative, which will provide local youth programs with sideline equipment, essential hydration needs and more.
In addition to the multi-year Nashville SC deal, BODYARMOR has also announced partnerships today with 18 additional MLS teams across the country. BODYARMOR was initially announced as “Official Sports Drink” of Major League Soccer in September 2019. It was the largest multi-year partnership in BODYARMOR history.
BODYARMOR’s partnerships with Nashville SC and Major League Soccer comes at a pivotal time for the brand, as BODYARMOR’s growth continues to accelerate and challenge the market leaders. Now the #2 sports drink sold in convenience stores nationwide, BODYARMOR has incredible momentum at retail nationwide and just recently eclipsed $700 million in sales in 2019.